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Black Friday 2021 ad scans: See the savings and plan ahead for the best deals

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This story is part of Holiday Gift Guide 2021, our list of ideas, by topic, by recipient and by price, to help you discover the perfect gift.

Black Friday isn’t just one day — it’s a week, a month, a season. And the big event is already upon us, with retailers such as Walmart, Target, Best Buy, Amazon and others outlining their full plans and deals for Black Friday. That includes big price cuts on favorites including Apple devices, Sony and Bose headphones and even online availability for the PlayStation 5 and Xbox Series X and S. Thanks to retailers announcing their price cuts either online or or through more classic newspaper circulars, we now know some hard dates: 

  • Target’s deals start this Sunday, Nov. 21 and will run until Saturday, Nov. 27.
  • Walmart’s “Deals for Days” sale has ended, but its Black Friday sale starts Monday, Nov. 22, and runs through Sunday, Nov. 28.
  • Amazon will be having a 48-hour sale covering Thanksgiving and Black Friday (Nov. 25 and 26).
  • Best Buy’s sale is a little different. Lots of items are on sale already, but a few additional deals will drop on Sunday, Nov. 21; Wednesday, Nov. 24; and Thursday, Nov. 25.

Want to see the details? We’ve collected links to the online circulars here so you can peruse them at your leisure. To save you some time though, we’ve also compiled a list of the best deals pulled from these ads. Whether you’re planning on shopping at Walmart, Target, Best Buy, Macy’s, Kohl’s, Costco, Lowe’s or elsewhere, this is your best starting point. Keep checking back. We’ll regularly update this list as more circulars are released. 

The latest additions here are Walmart (updated), Target (updated), Staples, PetSmart, Lowe’s and Newegg. 

Best Buy

Best Buy doesn’t have a newspaper circular like Walmart and Target, but its website outlines all of the sales you’ll see next week. There are plenty of items on sale already, with a few more deals added next week on Sunday, Wednesday and Thursday, including $150 off MacBook Air and $50 off Beats Studio buds. Check out all the details about Best Buy’s Black Friday deals from the Black Friday ad below.

Read more: Best early Black Friday deals at Best Buy


Walmart’s early “Deals for Days” events have ended, but now we have the details on its real Black Friday sale, which will start on Monday, Nov. 22. Walmart has posted an interactive ad scan of the upcoming sale on its website — you can check it out below. Note that the retailer is pledging online availability for the PS5 and Xbox Series X, along with AirPods Pro as low as $159 (a new all-time-low price).

Read more: Best early Black Friday deals at Walmart

Amazon/Screenshot by CNET

Amazon doesn’t have a traditional “newspaper circular,” but the company’s press release has detailed some of the biggest deals to expect. More importantly, Amazon already has a Black Friday deals section live on its site where it’s running a long list of discounts. Just this morning, they dropped another round of early deals including discounts like up to 50% off on devices Amazon like the Fire HD 10 tablet. You can see our full list of their best ongoing deals here.


Staples released a two-page Black Friday Sneak Peek for offers valid Nov. 21 to 27.


Macy’s will be offering Black Friday deals from Nov. 23 through 27. You can see early deals and preview the store’s 56-page ad below.


Kohl’s has a ton of Black Friday deals that you can preview below. Just enter your ZIP code to find ads for the store closest to you. Offers are valid Nov. 21 through 26.


Check out Costco’s Black Friday deals, which start online Nov. 25 and in stores Nov. 26 through 29.


Dell is dropping prices on a ton of great computers and accessories. Its Black Friday Sneak Peek deals are live now. Check out the savings through Dell’s landing page below.


Lenovo has a wide variety of products on sale — not just computers — during its Days of Doorbusters event going on now through Dec. 16. Check out Lenovo’s 20-page Holiday 2021 eCatalog, covering Black Friday and Cyber Monday sales, below.


JCPenney has Black Friday deals running all month long. 


Belk dropped a seven-page ad for its Black Friday Bash going on Nov. 19 through 27. You can preview the deals below.

Home Depot shoppers can view the retailer’s 91-page holiday catalog below for seasonal savings.

Office Depot

Office Depot Black Friday deals drop online Nov. 25 and will be available in stores Nov. 26 and 27. Check out the sort of savings you can expect below.

PetSmart/Screenshot by CNET

PetSmart’s Black Friday preview features savings on everything from aquariums to small animal beds to cat litter. Offers valid online Nov. 25, with brick-and-mortar locations joining on Nov. 26. Certain live pets will also be 50% off in stores.

Lowe’s/Screenshot by CNET

Lowe’s Seasons of Savings has an8-page Pre Black Friday ad for savings that are happening now, with deep discounts on appliances, power tools, holiday décor, and more. Prices valid Nov. 18 to Nov. 24. We will update as other deals roll out. 

JoAnn/Screenshot by CNET

Early Black Friday deals are live at JoAnn stores Nov. 11 to Nov. 23. 

Big Lots/Screenshot by CNET

Big Lots has already started early Black Friday deals, with price cuts across the store Nov. 13 through Nov. 28. 

Newegg/Screenshot by CNET

Check out Newegg’s ad scan to see Black Friday deals available Nov. 22 to Nov. 27.

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