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Apple products: Best Black Friday deals on AirPods, iPads, MacBooks and more

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This story is part of Holiday Gift Guide 2021, our list of ideas, by topic, by recipient and by price, to help you discover the perfect gift.

Apple may not have any Black Friday sales on its products directly, but that doesn’t mean there aren’t some great deals out there — as long as you know where to look. Major retailers including Amazon, Walmart and Best Buy are offering some major discounts on Apple products this year, including the all-time lowest prices we’ve seen on AirPods Pro and the Apple Watch SE

We’ll continue scouring the web for any more elusive price drops on Apple items, so check back here often for the latest info on what’s on sale and where.

Best AirPods Deals

David Carnoy/CNET

Amazon has Apple’s newest AirPods, the AirPods 3, on sale for just $150. That’s $30 less than the Apple Store and their lowest price to date. Note that at Amazon, you get an extra $5 off at checkout — it’s listed in green under the larger red price. If you don’t see “Save $5 at checkout,” the deal has expired. The AirPods 3 have been in and out of stock at this price.

Apple’s AirPods Pro were briefly as low as $169 at Walmart and $170 at Amazon for Black Friday 2020. More recently, the wireless headphones have been ping-ponging between $180 and $200. Right now, the new model — with the MagSafe case — is available for $159 at Amazon, a new all-time low. 

There are several great options for AirPods available, and with Black Friday deals rolling in, now is the time to find the right option for you at the best price. Here’s what we’ve found so far:

Best Deals on Apple Watch

The Apple Watch Series 7 is now available. That means sizable discounts are available right now on the previous-generation Series 6 and smaller savings on the midrange Watch SE. You can also find the Apple Watch Series 3 for as low as $169, but that model is so old at this point, we recommend you steer clear of it and go for the SE instead.

Vanessa Hand Orellana/CNET

The Apple Watch SE has been a hot item this holiday season, and Best Buy is the first major retailer to have it on sale. The $219 price is for the 40mm mode, but the 44mm model is $60 off as well (selling for $249). These watches come in lots of cool color combinations, but are selling out quickly (some colors are already gone), so we recommend moving fast on this deal. You get six free months of Apple’s Fitness Plus service included.

  • Amazon has price-matched this deal. 


The Series 6 Apple Watch features an always-on display and monitors both heart rate and blood oxygen levels. It’s technically discontinued now that the Series 7 has been released, but — aside from a smaller face and lack of rapid charging — it doesn’t lack most of the features you’ll find on the 2021 Series 7 models.

More Apple Watch deals:

Best Deals on iPads

We’ve previously seen the new 2021 iPad and iPad Mini drop by $30 or $50, respectively, while the current iPad Pro and iPad Air models are up to $100 off at times. These could drop further in the days ahead.

Óscar Gutiérrez/CNET

The latest 2021 version of the iPad Pro features the same M1 chip found in some Mac models. This top-of-the-line model is targeted at designers who will appreciate the 12.9-inch Liquid Retina XDR display with ProMotion, True Tone and P3 wide color.

Read our Apple iPad Pro (2021) review.


More current early Black Friday deals on iPads:

Best Accessory Deals

If you’re investing in one of the iPads, it may be time to grab you an Apple Pencil as well. This accessory helps with artistic and professional endeavors, and right now it’s under a hundred bucks.


This stylus makes creation a breeze. Draw or take notes with ease. It’s compatible with the iPad Mini (6th generation), iPad Air (4th generation), iPad Pro 12.9-inch (3rd, 4th and 5th generations), iPad Pro 11-inch (1st, 2nd and 3rd generations).

Read our Apple Pencil 2 preview.


Best Deals on Apple MacBooks

The MacBook is experiencing a renaissance, thanks to the latest models being powered by Apple’s supercharged M1 and M1 Pro/Max CPUs. The models are often $50 to $100 less than the Apple Store price at many retailers, and those prices may dip further in November and December.

Dan Ackerman/CNET

We often call the MacBook Air the most universally useful laptop you can buy. The latest version swaps out Intel CPUs with Apple’s own M1 chip, but it’ll be a transparent transition for most. After all, MacBook Air users are usually looking for a sleek, reasonably priced machine that just works. The system is also finally truly fanless, replacing the cooling fans with an aluminum heat spreader inside, as well as taking advantage of the highly efficient M1 chip. For a base price of $999, and often on sale for at least $100 less, it’s a great value, considering these tank-like laptops can last for years. 

Best Buy is teasing that you can “save $150 on select” MacBook models, so the Air may be seeing another Black Friday price cut. 


Storage is important, especially if you use computer for work, school, and gaming. Fortunately, the 512GB version of the MacBook Air with Apple’s M1 chip is currently discounted for $1100 over at Amazon. While the listing says you can save $150, the discount won’t appear until you checkout.

More deals on Apple MacBooks:

Best Deals on Apple Desktops

If a laptop isn’t your speed, Apple offers two flavors of consumer desktops: the Mac Mini (add your own keyboard, mouse and monitor) and the iMac, an all-in-one. Both the Mini and the 24-inch iMac have been updated to Apple’s new M1 chip. Most folks should steer clear of the larger 27-inch iMac until it gets its inevitable M1 upgrade (rumored to be coming in 2022). 

Sean Booker/CNET

Make any screen a Mac with this compact, portable desktop computer. With new technologies taking on intensive tasks while consuming up to 60% less energy than the previous generation, it’s a great time to ditch the tower. Featuring the Apple M1 chip, this versatile desktop will fit anywhere, and it’s a great fit for Mac beginners, too.

More deals on Apple desktops:

Best Apple TV Deals

You’ll pay a big premium for an Apple TV box versus sub-$50 rivals like Roku, Fire TV and Chromecast models. But for Apple completists — and those who want a more privacy-friendly streaming experience — the Apple TV is worth it. Note that you should steer clear of any models that aren’t the 2021 model (below) with the improved remote and latest chip.

Sarah Tew/CNET

The latest model of the Apple TV finally delivers a long overdue — and improved — remote control. It also offers an A12 Bionic chip, so you’ll get buttery smooth performance and full Dolby Vision HDR and Dolby Atmos support when streaming everything from Disney Plus to HBO Max and everything in between.

Read our Apple TV 4K (2021) review.


More Apple TV deals:

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